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Compassion Counseling

Compassion Counseling

Logo + Identity Design, Collateral Design

Compassion Counseling is a private practice therapy clinic run by Sally Verstraete, LMSW. As mentioned by asiansformentalhealth.com :


"Sally is a licensed clinical social worker with experience working with adults of all ages. She is Korean by birth and was raised by white parents after being adopted at age 5. As a transracial who has explored her own story, she finds meaning in helping other adoptees, trans-racial adoptees, parents, family, friends, adoption workers, and pastors understand the impacts of relinquishment and adoption on adoptees and them."


When Sally originally came to me, she knew she wanted to use a motif of a ginkgo leaf in her logo, as it already had significant meaning in her own life. The ginkgo leaf is known to be a symbol of hope, strength and resillience - All qualities she has held close and strives to instill in the clients she works with.

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